With competition in the legal industry intensifying every day, Keystone’s multi-award-winning Marketing team does much more than promote the Keystone brand. It works side by side with individuals and teams to develop profile-raising and new-business strategies that get results. From preparing formal pitch documents and tailored presentations, to building your public profile, press coverage and organising events, the team can provide a tailored solution that positions you as the leading lawyer that you are.
Kristina Oliver is the firm’s Marketing and Business Development Director, joining in 2013 from City firm Fox Williams. With 20 years’ experience in marketing law firms, entrepreneurial organisations, well-known consumer brands and her own business ventures, she understands how crucial it is to constantly engage with clients and contacts, particularly when embarking on a new venture and how to get maximum ROI. Kristina and the team will work with you to present your move, and any follow-up collateral, in a sophisticated way along with ongoing support to grow your practice.
At Keystone, marketing and business development support includes the following:
- Drafting your profile
- Announcements about your arrival
- Notifying your contacts of your move
- Proposals and pitches
- Seminars and events
- Deal announcements
- Press assistance
- Media relationships
- Social media support
- Legal directory submissions
- Branded items
- Tools of the trade